Rolling Out the Fun and Sustainability: Our Unforgettable Partnership with Deloitte at Black Pride 2024
At Roll Me Up, we believe in making every event a celebration of flavour, fun, and, most importantly, sustainability. This year, we had the incredible honor of partnering with Deloitte Digital once again at UK Black Pride 2024 held at Queen Elizabeth Olympic Park London, where we served our famous ice cream rolls while staying true to our commitment to green energy. It was a day filled with vibrant colours, joyous celebrations, and the irresistible allure of our ice-cold treats, all powered by 0% emission battery packs.
A Partnership Rooted in Pride
Black Pride is more than just an event; it’s a powerful celebration of diversity, inclusion, and the beautiful tapestry of cultures that make up the LGBTQ+ community. When Deloitte approached us to be part of this iconic event, we jumped at the opportunity. Our mission was clear: to bring our delicious ice cream rolls to the masses while ensuring that our service was as eco-friendly as possible.
Serving Up Smiles with Green Energy
In today’s world, sustainability is more than just a buzzword; it’s a necessity. At Roll Me Up, we’ve always been committed to reducing our carbon footprint, and partnering with Deloitte at Black Pride 2024 was the perfect opportunity to showcase our dedication to green energy. We powered our ice cream carts using state-of-the-art battery packs that run on 100% green energy. These packs provided all the power we needed to keep our ice cream pans cold and our customers happy—without a single puff of smoke or drop of fuel.
Using green energy battery packs was a game-changer. Not only did it align with Deloitte’s commitment to sustainability, but it also allowed us to serve our delicious treats in a way that was completely in tune with the eco-conscious ethos of the event. Our battery packs ensured that we operated with 0% emissions, keeping the air clean and the atmosphere fresh for all the festivities.
A Day to Remember
The atmosphere at Black Pride 2024 was electric. Our ice cream cart, adorned with vibrant branding and surrounded by a rainbow of coloUrs, quickly became a focal point of the event. From the moment we opened our pans, the line of eager attendees never seemed to end. We served up an array of flavours, each rolled to perfection right before our customers’ eyes. There’s something magical about watching your dessert being crafted, and our ice cream rolls didn’t disappoint.
But it wasn’t just about the flavours; it was about the experience. We sprinkled a little bit of joy in every cup with toppings that reflected the fun and festive spirit of the day—think popping candy, rainbow sprinkles, and edible glitter. Each ice cream roll was a celebration in itself, capturing the essence of Black Pride with every bite.
A Sweet Success
Partnering with Deloitte was not just a business collaboration; it was a shared commitment to making a difference. Together, we showed that it’s possible to enjoy life’s sweetest moments while still taking care of our planet. The positive feedback we received was overwhelming. Attendees were thrilled to indulge in our delicious ice cream rolls, knowing they were part of a green and sustainable initiative.
This event was a testament to what can be achieved when companies come together with a shared vision. At Roll Me Up, we’re proud to have been part of such a meaningful celebration, and we’re even prouder to have done so in a way that reflects our values of sustainability and community.
Looking Forward
As we roll forward, we’re more committed than ever to bringing our delicious treats to events across the country, always with a focus on sustainability. We’re grateful to Deloitte for the opportunity to serve at Black Pride 2024 and for their partnership in making our green energy vision a reality.
Here’s to many more events where we can continue to innovate, celebrate, and serve up smiles—one ice cream roll at a time.
