Roll Me Up and Deloitte: Ice Cream Rolls with Green Energy at Black Pride

Deloitte Ice cream rolls with Black pride Wafer

Rolling Out Joy: Showcasing Our Ice Cream Roll Service at Black Pride 2024

At Roll Me Up, we don’t just serve dessert—we create unforgettable moments. Black Pride 2024 at Queen Elizabeth Olympic Park was the perfect setting to bring our vibrant, fun-filled ice cream rolls to the heart of the celebrations. In partnership with Deloitte Digital, we had the privilege of being part of an event that celebrated love, unity, and the freedom to express individuality. And what better way to enhance the festivities than with ice cream that’s as colourful and lively as the crowd?

The energy at Black Pride 2024 was absolutely electric, and we were right there in the middle of it. From the moment we arrived, our brightly branded cart quickly became a crowd favourite, drawing excited attendees eager to experience something special. The atmosphere was buzzing with joy, and we were thrilled to add a touch of magic with each serving we handed out.

Sustainability Meets Celebration

For us, sustainability is just as important as the joy we bring with our ice cream rolls. Powered by 100% green energy and using cutting-edge, zero-emission battery packs, we proudly ensured that every moment of fun also aligned with our commitment to the planet. Our eco-friendly approach was just another way we could make Black Pride even more memorable—proving that indulgence and sustainability can truly go hand in hand

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people queuing for ice cream rolls black pride

Elevating Events with Every Roll

The smiles, the laughter, the conversations—our presence at Black Pride wasn’t just about serving ice cream, it was about becoming part of the celebration. We loved seeing people come together around our cart, whether they were trying their first rolled ice cream or just enjoying the vibrant atmosphere with friends. The sense of community was palpable, and our team was proud to contribute to this unforgettable experience.

Elevating Every Moment

Feedback from the event was overwhelmingly positive, with attendees calling our ice cream cart one of the highlights of the day. Deloitte commended us for our seamless service, our focus on sustainability, and our ability to engage with the crowd, making the day even more memorable. For us, it’s always about more than just the product—it’s about creating lasting memories and elevating the experience for everyone involved.

Looking Ahead

Looking Forward

Black Pride 2024 was a true celebration of individuality, community, and togetherness—and we were so proud to be part of it. As we look ahead, we’re excited to bring our ice cream rolls to even more celebrations across the UK, continuing to roll out joy, fun, and sustainability with every event.

Here’s to many more moments of celebration, flavour, and connection. One ice cream roll at a time.

Rolled Ice cream with Deloitte at Black Pride 24

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