Rolling Out Joy: Showcasing Our Ice Cream Roll Service at Black Pride 2024
At Roll Me Up, we specialise in creating unforgettable moments through our one-of-a-kind ice cream roll service. This year, we were thrilled to partner with Deloitte Digital for the vibrant UK Black Pride 2024 at Queen Elizabeth Olympic Park, London. Amid colourful celebrations, we delighted attendees with our handcrafted ice cream rolls, each made fresh on the spot. Powered by zero-emission battery packs, our service not only brought smiles but also aligned with our commitment to sustainability.
Handcrafted Ice Cream Rolls: A Unique Experience
Our ice cream rolls are more than just a dessert—they’re a performance, a treat, and a memory all rolled into one. At Black Pride 2024, we brought our signature service to life, rolling an array of delicious flavours right before the eyes of attendees. Using chilled pans, we crafted each roll with precision and flair, creating a visual spectacle that drew crowds throughout the day.
The magic begins with a liquid ice cream base, poured onto our frosty pans, spread, and shaped into perfect rolls. Customers could choose from a variety of flavours and toppings, from rainbow sprinkles to popping candy and edible glitter. The result? A treat that was as visually stunning as it was delicious, perfectly capturing the joyful energy of Black Pride.
Serving Up Smiles with Green Energy
Sustainability in Every Scoop
While delivering a premium dessert experience is at the core of what we do, sustainability is equally important to us. For this event, we powered our ice cream carts with cutting-edge battery packs running on 100% green energy. This eco-friendly setup ensured our pans stayed ice-cold without relying on fossil fuels, allowing us to operate with zero emissions.
Our green approach resonated deeply with attendees and complemented Deloitte’s sustainability goals. By combining innovative service with environmental responsibility, we showcased how indulgence and eco-consciousness can go hand in hand.
A Showstopper at Black Pride
The energy at Black Pride 2024 was nothing short of electric. Our colourful cart, branded to perfection and brimming with toppings, became a centrepiece of the festivities. From the first roll of the day, the buzz around our service grew, and soon, queues of eager attendees were forming, each excited to watch their treat being made.
There’s something truly special about crafting ice cream rolls in real-time. The clatter of spatulas, the swirling colours of the toppings, and the delighted reactions of the crowd create an interactive experience that makes every serving memorable. For us, the joy wasn’t just in the rolls but in the connections we formed with customers throughout the day.
Elevating Events with Every Roll
Partnering with Deloitte at Black Pride reaffirmed what we do best: elevating events with our signature ice cream roll service. Feedback from attendees was overwhelmingly positive, with many calling it a highlight of their day. Deloitte praised our team for their seamless collaboration, sustainability focus, and ability to engage the crowd.
As always, we aimed to deliver more than just dessert—we aimed to create a celebration in every cup. Whether through vibrant flavours, festive toppings, or the interactive rolling process, we left a lasting impression on everyone who visited our cart.
Looking Ahead
At Roll Me Up, we’re passionate about making every event extraordinary. Black Pride 2024 was a perfect platform to showcase our craft, and we’re excited to bring our ice cream roll service to even more celebrations across the country.
Here’s to rolling out joy, flavour, and sustainability at every opportunity—one ice cream roll at a time.